This June, we were honoured to join many of Canada’s most innovative, respected, and admired retailers at the 2025 Excellence in Retailing Awards (ERA), presented by the Retail Council of Canada (RCC). We were recognized as finalists in the In-store Experience and Design category—an acknowledgment that celebrates not only our commitment to retail excellence, but also the remarkable journey behind our latest showroom in Abbotsford.
When we set out to create the Abbotsford showroom, or any of our showrooms, we weren’t simply designing a beautiful-looking space—we were creating an experience for our customers. One that reflects the kind of thoughtful luxury and personal connection that our clients deserve; a place where homeowners, designers, and builders alike could feel inspired, supported, and comfortable.
Interior Design by SSDG Interiors Inc. | Photography by Upper Left Photography
Abbotsford – A Beautiful Fit
When searching for our next location, we were drawn to Abbotsford’s unique history and shared values—its appreciation for quality, style, and community reflected our own. With increasing customer demand for premium appliances and exceptional retail experiences, we knew Abbotsford would be A Beautiful Fit for our latest showroom.
Interior Design by SSDG Interiors Inc. | Photography by Upper Left Photography
Bringing Our Showroom Vision to Life
To bring our vision to life, we partnered with the talented team at SSDG Interiors. From the outset, our design process focused on intentionality—every material, texture, and layout decision was made with care, preserving the building's architectural integrity while elevating it into a modern, elegant retail space. The showroom features exposed concrete, wood-slat ceilings, and rolled steel framing that pays homage to the region’s history, while custom lighting and double-volume ceilings create a bright, inviting environment.
Careful attention was also given to every detail of the customer journey through the showroom. From intuitive layout and wayfinding elements to a centrally located sales podium and flexible lighting systems, each decision was made to ensure a seamless and inspiring visit.
From vision to completion, our latest showroom feels unmistakably Midland: luxurious and welcoming while deeply rooted in the community we serve.
Interior Design by SSDG Interiors Inc. | Photography by Upper Left Photography
Spotlighting Our Brand Partners
Throughout the showroom, 28 individually designed kitchen vignettes showcase over 600 appliances—each one highlighting a brand partner we are proud to carry. These interactive spaces were brought to life through months of collaboration between our in-house team, local trade professionals, and brand partners. Every detail—from finishes to functionality—was carefully considered to create a hands-on experience where clients can imagine how each appliance fits into their own kitchen and lives.
Interior Design by SSDG Interiors Inc. | Photography by Upper Left Photography
Fostering Community
Like our other showrooms, the Abbotsford showroom is more than a place to shop. It is a place to gather, to share ideas, and to give back to the community. At its heart is a Live Kitchen, a fully functional space designed for connection that has hosted up to 160 visitors at a time. Since opening, we’ve welcomed guests for cooking demonstrations, industry events, and charitable gatherings, supporting organizations like Variety – the Children’s Charity of BC and the Abbotsford Fire Fighters Charitable Society.
Interior Design by SSDG Interiors Inc. | Photography by Upper Left Photography
A Warm Welcome to Abbotsford—and a Bright Future
Since its opening, we have been grateful for the community’s overwhelmingly positive reception. Homeowners, builders, and designers have embraced the space—spending time dreaming, planning, and designing their ideal kitchens. Many of our suppliers have called this our most impressive showroom yet—some even naming it among the best in the country.
As we look ahead, we are deeply grateful to be recognized as finalists at this year’s Excellence in Retailing Awards by the Retail Council of Canada. This recognition inspires us to keep innovating with purpose alongside our dedicated team, valued partners, and loyal clients.
Interested in a tour of our award-nominated showroom? Click here to visit our contact page.
Abbotsford Showroom
33780 South Fraser Way
Abbotsford, BC V2S 5M4
Phone: 604-556-7979
Email: abbotsfordretailsales@midlandappliance.com
Wheelchair Accessible
Monday – Friday 9:00 AM – 5:30 PM
Saturday 9:00 AM – 5:00 PM
Sunday Closed